Coffee Roastery
Client Brief
House of Legends is a small batch coffee roastery, offering Single Origin Coffee Beans, locally roasted with care.
They have been a client since 2023, when we did a complete rebrand and identity creation. To date we have created their website, standard & custom product packaging, company media and promotional material.
We have also done product photoshoots, created video content and print catalogs.
Contents
- Persona
- Visual Foundation
- Logo Versions
- Colour Palette
- Packaging
- Typography
Visual Foundation
1. Core Symbol: The House Silhouette
At the center of the logo is a stylized & abstract, yet unmistakable architectural form, representing a house.
This symbol:
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Suggests structure and foundation, aligning with the word “House” in the brand name.
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Incorporates sharp, clean lines and geometric precision, evoking a modern and intentional aesthetic.
2. Framing Element: Emblem Border
Surrounding the house symbol is a symmetrical, ornate frame that:
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Resembles a coat of arms or shield, reinforcing a sense of heritage, honor, and legacy.
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Balances classical and modern cues, suggesting that the brand respects history while shaping the future.
Logo Versions
The primary logo was designed to be clean, scalable, and easily applied to packaging and branding material. It balances heritage with modern simplicity, making it suitable for both print and digital use.
Colour
The colour swatches are broken down into four columns:
1. Dark and light (registration black and white.
2. This column features your main colour options.
3. This column is your “steel/silver” metal group of colours which combine in gradients to create the stainless steel/silver effect.
4. This column is your “gold” metal group of colours which combine in gradients to create the gold effect.
Hex : #fCE699
Hex : #06213A
Typography
Brand Font Wordmark / Body Text
ITC Avant Garde Gothic
A bold geometric sans-serif typeface designed to balance precision with expressive modernism. ITC Avant Garde Gothic is structured and iconic, with clean, circular forms and sharp symmetry – ideal for brands that value clarity, creativity, and forward-thinking design.
Branding in Action
This brand identity has been expanded to packaging, both standard retail and custom packaging for clients, business cards, promotional material, flyers and more.
Contact Us
Opening Hours
Monday – Friday
9am – 5pm
Closed on Weekends
Contact Information
+263 780 255 256
Address
Greendale, Harare, Zimbabwe