Private Investment Firm
About Msasa Capital
Msasa Capital is a private investment and financial advisory boutique founded on trust, confidentiality, and excellence. Operating an old-fashioned merchant banking model,they are focused around creating relationships and leveraging strong networks for our clients benefit.
Contents
- Persona
- Visual Foundation
- Logo Versions
- Colour Palette
- Typography
- Branding in practice
Brand Archetype
The Sage
This archetype is defined by its commitment to wisdom and clarity, through gathering and sharing insight. They use their perspective and understanding to guide with
thoughtful intention.
Keywords
- Understanding
- Guidance
- Knowledge
- Experience
- Moral
Messaging
- Ideas Worth Sharing
- Nuanced Concepts
- Informed Insights
- Objective Facts
Attitude
Positive, conscientious, dedicated, committed, respectful, focused, confident.
Behaviour
Strategic, aware, engaged, practical, professional, persevering, connected.
Culture
Respect, understanding, empathetic, interpersonal, honesty, collaboration, perseverance, high standards, professionalism, responsibility, accountability, value driven. Their business is their reputation and they only have one – anything that undermines their reputation is disastrous.
Visual Foundation
The logo concept is built around the Msasa Pod as a symbol of growth, perseverance and long term strategy. The flexible Msasa pod grows slowly
and steadily into a large and resilient tree renowned for its shape and balance, thrusting upwards and cultivating a network of interconnected
branches; twisting and turning to provide coverage.
A fitting metaphor for the Msasa Capital way.
Seed Representing Growth
Connecting Limbs (Handshake)
Msasa Pod
Logo Versions
The primary logo was designed to be clean, scalable, and easily applied to packaging and branding material. It balances heritage with modern simplicity, making it suitable for both print and digital use.
Colour
• When mixing two greens, always use them in a ratio of 2:1 to maintain hierarchy.
• For digital designs substitute standard white (f0f0f0) for palette cream-white (f2efe3) or off white (f5f5f7).
• For digital designs substitute standard black (000000) for palette charcoal black (1d1d1f).
• For colour headings use the dark green (344231)
• For colour Sub-headings use the light green (6c8b4c)
Hex : #344231
Hex : #6C8B4C
Hex : #5A7256
Hex : #9CA492
Hex : #CFD8C5
Typography
Primary Font
Philosopher:
This elegant and professional font has a hint of personality added through the subtle serif accents and matches the tapered shape of the logo. This font may be used for headings, but never for sub-headings or body text.
Secondary Font
Mulish
This geometric and easy-to-read font compliments the primary font and provides a sophisticated and balanced script for use in body text. This font may be used for Headings but where possible should not be substituted for Philosopher.
Branding In Practice
Examples of the new brand identity in practice.
Contact Us
Opening Hours
Monday – Friday
9am – 5pm
Closed on Weekends
Contact Information
+263 780 255 256
Address
Greendale, Harare, Zimbabwe