Investment & Consulting
Client Brief
Springstone Capital is an advisory and private investment platform focused on Africa, with particular emphasis on Southern Africa.
Their experienced team assists clients leverage opportunities in the African Landscape through:
- Consulting Services
- Transactions
- Project Development
Contents
- Persona
- Visual Foundation
- Logo Versions
- Colour Palette
- Brand Patterns
- Typography
Brand Archetype
The Sculptor
Finding potential in raw materials, adding form and shape, the sculptor refines and creates opportunity through vision and experience. With focus and insight, resources are maximised to provide value and execute a vision into a working
model.
Keywords
- Insightful
- Resourceful
- Collaborative
- Networked
- Dynamic
Messaging
- Value Focused
- Solution Seeking
- Client Focused
- Resource Aware
Attitude
Insightful, client-focused, knowledgeable, trustworthy.
Behaviour
Resourceful, dynamic, strategic.
Culture
Collaborative, networked, innovative, value-focused, solution-seeking, maximise resources.
Motivation
Tailoring solutions to client’s goals to capitalise on opportunities.
Visual Foundation
Sculpting Growth
Just as a sculptor finds a block of stone and recognises raw potential, using experience to shape and polish the vision into a realised sculpture; Springstone capital puts their experience and knowledge to work, assisting clients execute transactions, ensuring deals are structured effectively and efficiently.
Stone & Sculpture
Elements of stone carvings, sculptural lines & geometric shapes signify strength, permanence, and stability.
Connectivity & Collaboration
Interlocking shapes, circular patterns & pathways highlight collaboration and partnerships with intersecting lines to depict Springstone’s role in navigating complexities and connecting stakeholders.
Logo Versions
The primary logo was designed to be clean, scalable, and easily applied to packaging and branding material. It balances heritage with modern simplicity, making it suitable for both print and digital use.
Colour
• Maintain visual contrast by pairing swatches from different groups.
• For digital designs substitute standard white (f0f0f0) for off-white (f5f5f7).
• For digital designs substitute standard black (000000) for palette charcoal black (080f0b).
• For linear gradients, use swatches in order from dark to light – do not mix swatch groups.
• For free-from gradients use swatch groups and contrast ratios to be visually striking. Do not mix swatch groups without
using at least two swatches per group.
Hex : #114E5F
Hex : #126077
Hex : #1E7B99
Hex : #0E383E
Hex : #6B8E97
Hex : #ADC8D0
Typography
Wordmark Font
Minion Variable Concept
A sophisticated serif typeface designed to balance classical elegance with modern adaptability. This font is sophisticated and elegant, with a timeless appeal – ideal for projecting security and confidence.
Body Text Font
Myriad Pro
A modern sans-serif typeface designed to embody clarity, versatility, and approachability. Known for its clean, humanist design, this font strikes a perfect balance between simplicity and professionalism, making it an ideal choice for projects requiring a contemporary yet timeless appeal.
Explore More
This 3-column layout maintains creative span behavior while adapting beautifully to smaller screens.
Contact Us
Opening Hours
Monday – Friday
9am – 5pm
Closed on Weekends
Contact Information
+263 780 255 256
Address
Greendale, Harare, Zimbabwe